The 1968 One Cent obverse features Abraham Lincoln facing right, with the word 'LIBERTY' to the left, and date 1968 to the right. Above Lincoln's head is the phrase 'IN GOD WE TRUST'. There are quite a few Lincoln memorial cents that hold quite a bit of value. The United States 1968 One Cent reverse shows the Lincoln memorial in Washington, D.C., with the legend: 'UNITED STATES OF AMERICA' above, and 'ONE CENT' below. Above the memorial building is the Latin phrase 'E PLURIBUS UNUM', which translates to 'out of many, one', the motto of the USA.The 1968 Lincoln cent (sometimes called the Lincoln memorial penny) is a one-cent coin that has been struck by the United States Mint since 1909. Both coin dealers and coin collectors are willing to pay a higher premium for 1968 Lincoln Memorial Pennies that are in superior condition and of a higher grade.